Steam pushed through an update a few days ago. You probably already knew this, the talk about ‘Steam Curators’ has been everywhere recently as people get used to having a list of recommended games to show their friends and people who check out their profiles. Of course, it’s not the only part of the update that’s been making a difference.

Steam Discovery is a bit like the predictive advertising we see pretty much everywhere online now. It gathers data based on what you’re looking at games-wise then lists a choice of games you might be interested in, based on what you looked at and what other Steam users have purchased in the past. This combined with the Curator part means that suddenly some games are getting a lot more visibility all of a sudden.

Indies in particular seem to be seeing some large spikes in sales, with numbers of people liking pages on the games climbing and sales also reaching some high points for well-made indies that have already been out for an amount of time. In a modern Steam where Greenlight and Early Access had contributed to making a place it was hard to get yourself noticed, this is very good news indeed.