One of the success stories of Youtube's media revolution has been the emergence of large partner network groups who often manage and direct groups of creators from smaller video makers to the biggest personalities. One such partner network is that of Fullscreen (indeed it's the network our very own Digmbot is in), and today George Strompolos posted a blog post to announce Fullscreen's next big step.
Fullscreen is entering into a partnership with Otter Media, a joint venture between The Chernin Group and AT&T. The reason this is so important is that The Chernin Group bring the value of wider entertainment experience to the group, while AT&T are an experienced business who are leaders in mobile and also TV. Basically, Fullscreen is expanding out of the new media market and beginning to get involved in the longer-standing forms of media.
The aim is to expand Fullscreen from being just a pool of online creators to being something that will create programing for young adults of today, working with the young adults of today and the talent they can provide. It will also provide new tools in the Fullscreen Creator Platform as well as providing the opportunity for more sponsorships, live events and original programming.
It's a symbol of just how important and revolutionary the new media wave of young online creators has become over the last few years.