Alongside claims that the service now attracts 10m users per month, Microsoft has announced a number of familiar-sounding features it plans to introduce to Mixer – its streaming service and rival to Twitch.

In order to allow videogame streamers to monetise their channels, Microsoft has announced plans to add direct tipping, so that viewers can donate to their favourite streamers as they watch directly through Mixer, without the need of external services.

For streamers who are playing games that are available through the Microsoft Store (for Windows 10 or XBox One), viewers will soon also be able to quickly buy a digital download of the game, or any DLC being played, with Microsoft planning to introduce new “Direct purchase” options.

While Microsoft is no doubt playing catch-up with Twitch, the service is quickly gaining popularity – helped, no doubt, by Microsoft baking support for the platform into both Windows 10 and XBox One (where it can be found directly on the console’s Dashboard). Even though the upcoming new additions may strike as copycatting, making it easier for viewers to both start playing games they like and donate to their favourite streamers may prove to be an important move in growing that audience even further.