The Nielsen Ratings are pretty important media-wise. For those unaware, its the name given to the ratings that determine how popular a television series is by how many people are watching. It could mean the difference between another series of a show or its cancellation.

Nowadays though, more and more people are taking to the Internet to watch their entertainment and not all of it comes from the big media companies anymore. Sites such as Youtube have made it easier than ever for anyone to make their own media to broadcast around the world, so where does a TV ratings company fit into this new order?

Well Nielswn have teamed up with Adobe in a joint venture to attempt to find out where the attention online is really going; to the news websites, the funny videos, the social media or the blogs. The system is estimated to go live sometime in 2015, with Sony, ESPN and Viacom all saying they’ll be signing up already.