Star Wars: The Old Republic will be going free to play this fall, publisher EA announced this afternoon.

All eight character storylines up to level 50 will be accessible with "certain restrictions."

Unlimited access including higher-level content and new features will be available through subscription options.

EA cites "choice" as the reason for the switch, and BioWare GM Matt Bromberg said in an interview with IGN that the free-to-play decision is less about subscriber losses as much as it is the market:

"There has been some decline in our subscriber numbers, but I wouldn't say that's what's driving the decision…what's happened in the marketplace is that free-to-play has really become the market standard for MMOs and we felt like there were both potentially millions of new players who were Star Wars fans who never tasted the game because the subscription was a barrier. Our research also told us that a lot of the folks who we had earlier on who left the game would like to come back and try some of the new features and content that we've put into the game since they've left if the subscription wasn't a barrier. So we feel like the market and our players are telling us that greater access is what they want and so we're really responding to that.

Additionally, EA and BioWare say that the new free-to-play option will enable them to increase the frequency of content updates. The first of the new updates will come this August, alongside a temporary sale of The Old Republic for $14.99, which nets users both the game and a one-month subscription. The goal after that is to release content every six weeks, focusing on group content. Staff reductions have now occurred twice for developer BioWare Austin, once in May and again in the last couple of weeks, but Bromberg says the team they currently have will be able to handle the increased production. "We really have built a team around this newer and different model..so we think have the right team to do it and at the right numbers."