[BLOG] Fujitsu defies trends, stays profitable despite weakening PC market

[CrimsonShade]

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Japanese technology firm Fujitsu has amazingly managed a profit in the last quarter of 2013 according to its recent fiscal report, helped along by the weaker yen and strong sales in the enterprise sector. The latter point, driven by the company's decision to increase PC sales primarily to businesses, even saw it defy trends and sell more PCs than ever in a weakening market for traditional computer models.



Company president Masami Yamamoto talked of solid performance in system integration services and in enterprise PCs in their third quarter, as the company claimed a net profit for the three months to December of ¥12bn ($114m), a happy improvement on the previous quarter's net loss of $786m. Revenue rose 14.5 per cent for the firm to $11.4bn from the same quarter of the previous year.



The Yen becoming weaker against the dollar was not a small factor either. Fujitsu claimed foreign sales earned 25% more revenue for the company this quarter, but if changing foreign exchange rates between currencies were to be ignored, the real rise would have been just 2%.



The firm said it was still hoping to hit its targets this year, when it expects a net income of ¥45bn ($438m) on sales of ¥4.7tn.



"We expect to maintain this momentum for the rest of the fiscal year, and will continue to pursue ongoing structural reforms in the LSI device business and businesses outside Japan, as well as workforce-related measures," Yamamoto said.