Remember Sony VAIO laptops and tablets? While Sony may have discontinued the brand as part of its exit from the PC market some time ago, the VAIO brand itself lives on. Tonight, VAIO will officially launch as its own independent computer manufacturer - or "small" PC maker company, as their Japanese blurb describes them - with a launch event in Tokyo. Teasing its relaunch online, the company says that it's free and that things are going to change, with its new-found small-scale status being one of the catalysts.
That small-scale thinking extends to its current production line. While the new VAIO eventually aims for international success and brand recognition like it once somewhat had under the arms of Sony, a spokesperson said that it's focusing on success in Japan first, with no plans to launch laptops outside its homeland.
What laptops, though?
Well, if you've been following VAIO right up until Sony ditching them, you might find its debut range a little familiar. The two debut models, also launching today in Japan, are identical to the Pro and Fit models its parent company launched almost exactly one year ago - minus Sony branding, of course. To the new CEO's credit, Takayuki Sekitori admitted that the two initial models were very well received -- and that was part of the point. The company is focusing on establishing a foothold first in its new independent status; but all new PCs will hopefully be making it out of the doors in the near future.
VAIO claim that the new company has a clear focus, and its future work will be based around that focus while also presenting consumers with choice. To that end, the the company plans only to make PCs going forward; and it vows that all the new PCs it will make going forward will show an attention to detail and the VAIO DNA we've all grown accustomed to. We at Sanitarium.FM wish the company all success for the future.
