Overkill Software plan to celebrate the third anniversary of Payday's release in style. This coming October they're going to hold an event they've dubbed "Crimefest" with multiple reward milestones that are determined by the number of people in the Payday 2 Steam group. And they've just hit 1,050,000 members, which means a freebie.
On October 18th, all members of the Payday 2 Steam group will have a chance to get Payday: The Heist for free. To keep. Forever. That's a pretty good deal. And there're more member goals to reach, such as DLC quests, new weapons... it goes on and on.
If you're interested in getting the game and possibly more, go over to the Payday 2 Steam group and hit join. If you haven't already gotten the game, now could be a very good opportunity to get it.
Payday 2 Steam group: [x]