Twitch has changed a lot in the past few years, and it seems like things will be changing even more. Today the company announced that they are acquiring Curse.

 
“Please join us in welcoming Curse, a leading global multimedia and technology company focused on content and products specifically for gamers, to the Twitch family.”

Curse, of course is a prominent company involved in voice communications, chat and gaming mods as well as wikis and guides. The release from Twitch goes on to say “This acquisition will help provide gamers with the tools and resources they need to achieve the ultimate gaming experience, a mission shared by both Twitch and Curse. Together Curse and Twitch will help gamers connect, interact, and share information with one another.” 

From a business perspective, this is a huge acquisition for Twitch. Curse has more than 30 million unique users per month. There is a huge opportunity here for Twitch to extend their community and content offerings through this acquisition. In addition, Twitch already has strong options in place to monetise content and subscribers on it’s own platform. The acquisition of Twitch could potentially open up other avenues for Twitch to gain additional revenue, as well as incorporate Curse’s voice chat technology into the platform. While no definite plans have been stated, the Twitch announcement did say they are excited for the many possibilities ahead. It will be interesting to see what comes of this merger in the next few months.