20 years after it first tried to break the UK market – an attempt that ended in miserable failure for the company – Giorgio Minardi, president of Dunkin’ Brands International, is planning for another crack at bringing Dunkin’ Donuts to the UK.

The move is seen by some as a response to the continued successes of major competitor Krispy Kreme, starting talks of what promises to be an epic clash of the fried dough treat.

According to a report in the Daily Mail, Dunkin’ Donuts has agreed deals with two franchise partners to launch 50 restaurants in London over the next five years, with talks ongoing over a possible further 100 branches across the UK. ‘We feel there is significant opportunity for Dunkin’ Donuts in the UK, and we have had a tremendous response from potential franchisees interested in developing the brand across the country’ says Mr. Minardi.

Don’t think doughnuts (to use the correct European spelling – and please don’t point out the fact the American version is now an accepted variant) are all Dunkin’ Donuts offer though. Under the leadership of regional general manager Jim Johnstone, Dunkin’ Donuts in the UK will also offer other bread-based treats such as muffins, croissants and sandwiches; drinks such as tea, coffee and frozen delights; as well as what the Mail rather anally refers to as “a regional menu to cater to British tastes”.

Now, please excuse me as I attempt to snap Lonesamurai out of his constant shouts of “WOOHOO!!!”…