Sega have announced that its planning to cut around 300 jobs as part of a major restructuring within the business. Staff will be offered voluntary redundancy as the publisher begins to move away from boxed retail copies of games and begins more of a focus on mobile and PC online gaming.

As part of the restructure the Sega of America office in San Francisco is to close and the team moved to a new headquarter in Southern California. Downsizing will begin next month and last through until the first months of summer.

“Personnel will be repositioned in Digital Games and growth areas of Group mainly as development personnel, in order to establish a structure which can constantly generate profits. The purpose of these measures is to improve the business efficiency of the Group,” said Sega in a statement.

“We are sad to say goodbye to some of the best people in the business and are indebted to them for their hard work and dedication through the years,” added Sega of America head John Cheng.

No upcoming game releases are to be affected by the lay-offs says Sega, but the impact felt won’t be clear until the restructuring is completed and the effects have taken place.