Cheltenham, in the leafy Cotswolds of England, has a long history of Music, Art and Gaming. It was the home of developers Acclaim, way back in the day and artists like Jimmy Hendrix, The Beatles and more, over the years have regularly played at the various venues and events held at the yearly festivals the beautiful spa town holds.

It’s also the home, of course, to Sanitarium.FM and lots of great business’, and has been the venue for Guinness World Record attempts over the years too. This weekend will add to that list as Joe Kelly, of Flaming Paper, a local video production company, is attempting to beat the CURRENT WORLD RECORD for playing Minecraft. The current record for this stands at 24 hours and 10 minutes. Joe hopes to beat this, and will be streaming his attempt live online from the Holiday Inn Express in Cheltenham. It all starts this Saturday at 8:30am and I will be standing as an expert witness to the record attempt aswell, which I am immensely proud to do.

Joe is attempting this record in order to raise money for Cancer Research UK. You can visit his Just Giving page for more information, plus Sanitarium.FM will be donating any of the station’s monthly donations (for October)  to this cause aswell as it’s a great cause.

Joe will be livestreaming the record attempt to his Youtube channel over the weekend while he plays, but he has also made a series of films on his Youtube channel about the difficulty of record attempts and how to not only prepare for them, but survive the attempts

Once again, myself and the Sanitarium.FM are very proud to be supporting this attempt and we wish Joe every luck possible with it!

~Lone