Windows 10 might have been provided free of charge to all who already had a licenced copy of Windows 7 or 8.1, but it seems that Microsoft might be looking at other ways to make money from the new OS.

The build 10565 of Windows 10 shows that Microsoft is beginning to experiment with placing advertisements for apps in the operation system. It’s somewhat discreet right now, being placed in the Start menu (even if in a prominent place under your most used apps list) and providing an option to turn it off but there’s no guarantee it will stay that way. To be fair, there’s also no guarantee that they won’t remove the adverts after a while either.

Given that Windows 10 tracks your data and interests as well, it’s probably likely that the suggestions will be somewhat related to what you already use. Although given past uses of ‘suggested’ content we’d be interested in… it could also just be a queue of things that we really are not interested in.

It remains to be seen whether or not this feature will stay in this form or if it will be expanded upon in some way. At least for now you can turn it off if you want to, but if you can stand it keep it on. After all, all companies need to make money somehow and one little ad won’t be too bad.