Over the last few years, Free to Play has not only become a staple of the MMO market, but big companies have moved their MMO from subscription, to Free to Play to entice new players in.

Blizzard, seem to think the opposite.

As announced on our forums on August 15, a change is coming to World of Warcraft subscription pricing for players who use pounds sterling.

We regularly look at our pricing around the world and from time to time we make changes in light of local and regional market conditions. As such, we want to give everyone a heads-up that we will shortly be adjusting the pound sterling subscription price of World of Warcraft.

The new price for recurring subscriptions will be £9.99 for one month, £28.17 for three months (£9.39 per month), and £52.14 for six months (£8.69 per month). The suggested retail price of the 60-day prepaid time card will be £20.99.

As a thank you for current World of Warcraft subscribers, we guarantee that players with recurring (auto-renewing) subscriptions at the time of the price change will retain their current price for two years, as long as they remain in the same recurring subscription without interruption. This applies to anyone who is already in, or signs up for, a recurring subscription prior to the price change, which is scheduled to take place at the Warlords of Draenor release. We will reach out to relevant players approximately two months prior to the price change with a reminder.

So what do you think?   With other high profile MMO’s going Free to Play over the last couple of years (yes Star Wars, we’re looking at you, you loser…), do you think Blizzard are going the wrong way, or cashing in on the market they know they have?